By the nature of social media, the length, approach and content of the posts should vary each day.
General Guidelines for the successful use of social media:
- Be consistent with the message – we want people to think of your business first when they need something
- Posts should always be meaningful to your customers
- Posts should be unique (don’t post the same types of things day after day – customers will get bored/stop paying attention)
- Customers need to see posts consistently before they start connecting personally with the brand (commit the time to post regularly)
- Do not post anything that takes longer than 30 seconds to read
- Include pictures when possible (makes the post more memorable)
- Engage, engage, engage
- Use posts to make customers feel like they already know your business before they step into your store or contact you
- Use posts to make customers feel comfortable and safe working with your business
- Take advantage of community events and local/national media stories