Search Engine Optimization (SEO) is making your website show up where your customers are looking when they use a search engine (think Google, Bing, Yahoo, Dogpile). There are many tools or strategies that are low or no cost which can be used to promote “findability” but you have to know how to use them and that is where The Sparks Solution can help get you started.
Through consistent, planned messaging and monitoring of search analytics, The Sparks Solution works with our clients to reach their SEO goals. Huge congratulations to The Sparks Solution client Erin Elizabeth Designs on achieving first page Google search results for their business!
Its been about 6 months since The Sparks Solution started working with the Erin Elizabeth Designs team to promote the findability of their website on the internet. They have successfully executed on their SEO plan, using blogs and media posts consistently to drive them to page 1 for their goal search words.
But it’s not over. SEO isn’t a one and done venture. As your business grows or changes, its important to always keep in mind what your customers (existing and those that haven’t found you yet) will be looking for when they go to the internet so you can incorporate that into your website content and social media presence. That means you need an SEO plan that grows with you and is flexible enough to allow you to react to market changes.
