Website with blogging functionality…Check. Thousands of ideas to share…Check. Time set aside to write…Check. Now what? Nothing can feel more daunting than sitting down to an empty screen page and thinking “OMG – where do I start?!” Here’s some helpful hints/words of wisdom/hard fought lessons learned to keep in mind as you start your blog. What should your write about? Think …
Successful Social Media Marketing
Beyond the technology or tools, at the heart of successful social media campaign is understanding some of the key content guidelines that can mean the difference between connecting with your customers or missing opportunities: In general, the length, approach and content of social media posts should vary each day Your message should be consistent from post to post – customers should think …
Do Overz Gets a Virtual Makeover
The Sparks Solution client DoOverz consignment shop is having their grand opening Friday, May 1 through Tuesday, May 5. They will have special guests, food giveaways, raffles and much more. DoOverz has been a client for 4 months and is already experiencing excellent results on both their SEO and social media marketing plans The Sparks Solution created for them. In addition …
And the Winner Is…Update
The Sparks Solution ran a 4 week social media marketing campaign for one of our clients which has resulted in increased floor traffic in their retail store as well as increased website, Facebook and Twitter traffic. The 4 week promotion centered around a “spend your tax refund with us” theme and uses an email campaign in conjunction with Facebook posts to …
Why Pay for Words?
One of the most common questions we get is why would my business pay to have someone create written content including static website content, blog and social media posts? I mean, everyone can write, right? Sometimes it comes down to time. Our marketing gurus can sit down and crank out fabulous, easy-to-read, relevant content relatively easily when compared to the hours …
And the Winner is…Social Media Marketing
The Sparks Solution is currently running a social media campaign for one of our clients which has resulted in increased floor traffic in their retail store as well as increased website, Facebook and Twitter traffic. The 4 week promotion centers around a “spend your tax refund with us” theme and uses an email campaign in conjunction with Facebook posts to distribute …
Raising the Standards
One of my biggest pet peeves is the low level of service that many technology industry professionals provide. I am talking about anything from being condescended to when you ask someone to explain an acronym you are unfamiliar with to being told its your problem you didn’t understand the techno-speak when you signed up for a service that failed to …
Worth mentioning…
Ever feel like SEO isn’t working fast enough or have a tight deadline coming up? There are also services like Google Ad Words which allows you to be placed on the first page for search words for a price. This can be effective and very helpful when time is critical, but can be spendy. The Sparks Solution can also help …
Is it working yet?
How do we know when its working? Whether its SEO or a social media campaign, sometimes its may appear hard to tell when we’ve got the right mix of frequency and content. When working with our clients, TSS provides them with a baseline of online traffic prior to launching an SEO or social media campaign. This tells us where we …
Small Business Social Media 101
By the nature of social media, the length, approach and content of the posts should vary each day. General Guidelines for the successful use of social media: Be consistent with the message – we want people to think of your business first when they need something Posts should always be meaningful to your customers Posts should be unique (don’t post …