On a recent weekend morning, we had a client call because they were suddenly unable to send and receive emails. One minute email was working and the next, their customers were getting emails returned as undeliverable. The office ground to a halt as they tried to figure out what was going on (what did we do before email?). Then they discovered their …
What has your website done for you lately?
In today’s digital world, every business needs a website. Right? The first question that we ask our new clients is “Why does your business need a website?” We’ve had to soften that a bit as some thought we were suggesting that their business wasn’t worthy of a website. In fact, we’re just trying to help them really figure out what they …
Why Pay for Words?
One of the most common questions we get is why would my business pay to have someone create written content including static website content, blog and social media posts? I mean, everyone can write, right? Sometimes it comes down to time. Our marketing gurus can sit down and crank out fabulous, easy-to-read, relevant content relatively easily when compared to the hours …
And the Winner is…Social Media Marketing
The Sparks Solution is currently running a social media campaign for one of our clients which has resulted in increased floor traffic in their retail store as well as increased website, Facebook and Twitter traffic. The 4 week promotion centers around a “spend your tax refund with us” theme and uses an email campaign in conjunction with Facebook posts to distribute …
Raising the Standards
One of my biggest pet peeves is the low level of service that many technology industry professionals provide. I am talking about anything from being condescended to when you ask someone to explain an acronym you are unfamiliar with to being told its your problem you didn’t understand the techno-speak when you signed up for a service that failed to …
BLAST! Invite to Ignite website and application launches
Exciting news for the team at #Young Living – the new ticket purchasing website BLASTi2i is live and scheduling events across the US and Canada! The Sparks Solution created a completely new website for this up and coming training conference service that includes: static information on upcoming events, venues and speakers video testimonials e-commerce (making purchases online) capabilities administrative capabilities to track, attendance, …
Worth mentioning…
Ever feel like SEO isn’t working fast enough or have a tight deadline coming up? There are also services like Google Ad Words which allows you to be placed on the first page for search words for a price. This can be effective and very helpful when time is critical, but can be spendy. The Sparks Solution can also help …
Kolb Custom Homes Website Redesign
Check out the new website The Sparks Solution recently completed for Ankeny, Iowa custom home builders Rich and Keri Kolb: kolbcustomhomes.com! Gorgeous photos, drawings and actual listings of available homes are included on their site. Simplified, clean pages with the right type of information make for an impactful statement to their prospective customers. The Sparks Solution also put together a …
Is it working yet?
How do we know when its working? Whether its SEO or a social media campaign, sometimes its may appear hard to tell when we’ve got the right mix of frequency and content. When working with our clients, TSS provides them with a baseline of online traffic prior to launching an SEO or social media campaign. This tells us where we …
That SEO thing…
Search Engine Optimization (SEO) is making your website show up where your customers are looking when they use a search engine (think Google, Bing, Yahoo, Dogpile). There are many tools or strategies that are low or no cost which can be used to promote “findability” but you have to know how to use them and that is where The Sparks …