The Sparks Solution creates organic SEO (Search Engine Optimization) campaigns for our clients. This means that we do not pay for clicks or advertisements to improve our search engine rankings. We work with our clients to create value add content throughout their websites that is also impactful to their SEO rankings. This approach to rankings often takes more time and dedication, but …
Getting results from SEO & social media campaigns
Whether its SEO (Search Engine Optimization) or a social media campaign, sometimes it can be hard to tell when you have the right mix of frequency and content to meet your goals. That’s why its important to start with a baseline of online traffic to your website prior to starting either type of campaign. You have to understand where you are …
MarketMSO – Blog Training
All MarketMSO clients are invited to join team members from The Sparks Solution’s product development team from 6pm – 7pm (CT) Thursday, May 21st for our first live online training class. The first class will demonstrate how to use Market MSO blogging functionality. We will review creating a blog using: Images within the blog Featured images Different fonts and text styles Bullets …
So you want to be a blogger?
Website with blogging functionality…Check. Thousands of ideas to share…Check. Time set aside to write…Check. Now what? Nothing can feel more daunting than sitting down to an empty screen page and thinking “OMG – where do I start?!” Here’s some helpful hints/words of wisdom/hard fought lessons learned to keep in mind as you start your blog. What should your write about? Think …
Successful Social Media Marketing
Beyond the technology or tools, at the heart of successful social media campaign is understanding some of the key content guidelines that can mean the difference between connecting with your customers or missing opportunities: In general, the length, approach and content of social media posts should vary each day Your message should be consistent from post to post – customers should think …
SEO FAQs
SEO is not a new, but we receive many questions surrounding it when we redesign an existing website or build a new website. Below we have compiled The Sparks Solutions’ most frequently asked SEO questions: What is SEO? SEO or Search Engine Optimization is how you make your website findable by search engine users. So when you go to Google and enter search …
Do Overz Gets a Virtual Makeover
The Sparks Solution client DoOverz consignment shop is having their grand opening Friday, May 1 through Tuesday, May 5. They will have special guests, food giveaways, raffles and much more. DoOverz has been a client for 4 months and is already experiencing excellent results on both their SEO and social media marketing plans The Sparks Solution created for them. In addition …
Sweet Site
Check out the redesigned website The Sparks Solution recently completed for Des Moines, Iowa world traveler Danielle Lemon: sweetlifeofalemon.com! Gorgeous photos and a working travel blog combined with simplified, clean pages make for an impactful statement to her audiences. The Sparks Solution also put together a Search Engine Optimization (SEO) plan for SweetLife so everyone will be able to find her adventures on the internet. The Sparks Solution also …
Responsive Web Design – No Longer "Nice to Have"…
Google announced in February that it will be changing how mobile device users find your website starting April 21. They are adding a component to the Google search formulas that will account for whether or not a website is easily usable on mobile devices. This should help out all of us mobile users that have been needlessly frustrated by mobile unfriendly websites. After the Google change, whether or …
To Mobile App or Not to Mobile App…
A frequently asked question from our clients is whether or not they need a mobile application for their business. Mobile apps can be a great way to push specialized marketing to customers who have already demonstrated enough interest in a business to download its app. However, aside from the general coolness factor that comes from being able to say “We have …